Brad Yates

Brad Yates is an American Emotional Freedom Techniques (EFT) practitioner, author, speaker, and personal development coach who has spent more than two decades helping people release emotional stress and limiting beliefs through tapping. Trained in EFT under some of the field’s leading pioneers, he has become one of the world’s most recognizable teachers of the technique, reaching a global audience through thousands of guided tapping videos, workshops, books, and online programs. His approachable style has made EFT accessible to beginners while supporting experienced practitioners in deepening their emotional healing journey.

Brad’s teachings focus on reducing anxiety, overcoming self-doubt, improving confidence, healing emotional wounds, and transforming unconscious beliefs that keep people feeling stuck. His sessions combine traditional EFT tapping with affirmations, mindfulness, visualization, and positive psychology, encouraging participants to cultivate greater emotional resilience, self-acceptance, abundance, and wellbeing. Through his extensive free YouTube library, live events, coaching, and digital courses, he has helped millions of people integrate tapping into their daily lives.

At the heart of Brad’s philosophy is the belief that people possess an innate capacity for healing when they gently acknowledge and release emotional resistance. Rather than fighting uncomfortable emotions, he encourages meeting them with compassion, allowing space for greater freedom, clarity, and authentic personal growth. His work has made EFT one of the most accessible self-help practices available online.